2017年，創(chuàng)業(yè)者應(yīng)在這10件事上下決心
Rami Essaid
2017-01-09
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企業(yè)家內(nèi)部網(wǎng)絡(luò)是一個在線社區(qū)，美國初創(chuàng)公司中最具思想和影響力的人士會在這里及時解答關(guān)于企業(yè)家精神和職業(yè)生涯的問題。今天的問題是：想要讓初創(chuàng)公司取得成功，每個企業(yè)家都必須知道什么？回答者是Distil Networks的共同創(chuàng)始人和首席執(zhí)行官拉米·埃塞德。 全球各地有許多人都會設(shè)立新年決心，而這種一年一度提高自我的傳統(tǒng)可能尤其適合積極進(jìn)取的企業(yè)。以下是我設(shè)立的10個決心，供各位創(chuàng)業(yè)者在辭舊迎新之際參考。 做好規(guī)劃 在領(lǐng)導(dǎo)初創(chuàng)公司時，你總是得關(guān)注當(dāng)下，從而難以思考和規(guī)劃長期戰(zhàn)略。這會導(dǎo)致你總是為一件件事情奔走——進(jìn)行產(chǎn)品更新、結(jié)束大甩賣、招聘新員工，或是排除一家正在成長的年輕公司可能爆發(fā)的種種問題。不過，后退一步著眼大局是必要的。 關(guān)注開支 還記得嗎，許多權(quán)威人士曾在2016年初預(yù)測科技股票將要崩盤。謝天謝地，這沒有發(fā)生。不過資本市場仍然充滿不確定性。在步入2017年之際，初創(chuàng)公司密切關(guān)注自己的財務(wù)狀況，是一個明智的選擇。不要因為你有錢就隨意亂花。（無論經(jīng)濟(jì)形勢如何，這樣都是聰明的做法。） 改善時間管理 在2017年摒除雜務(wù)。列出你最重要的事情和任務(wù)，只在上面投入時間。刪除日程上的所有會議，只留下那些真正有價值的。幾個月前度蜜月時，我這么做了，然后發(fā)現(xiàn)有超過三分之一的會議其實我沒必要參加。從那以后，清理日程就讓我更容易專注于那些更重要的事情。 徹底“斷網(wǎng)”一兩次 我的蜜月也讓我有機(jī)會幾年來第一次“斷網(wǎng)”。刪掉所有的手機(jī)提醒和其他數(shù)字應(yīng)用，這個過程出人意料的復(fù)雜。不過一旦完成，我就意識到它們究竟讓我的生活變得多么喧鬧，多么讓我分心。重返工作后，我感覺精力充沛，對承擔(dān)世間的任務(wù)做好了前所未有的準(zhǔn)備。我仔細(xì)選擇了重新下載的應(yīng)用，從而延長了這種感覺。 斷網(wǎng)也能讓你身邊的人站出來控制局勢。作為領(lǐng)導(dǎo)者，我們往往無意中會給人們一個支撐，讓他們有理由不站出來，因為他們害怕觸怒我們。斷網(wǎng)能給他們空間和自由來展現(xiàn)自己的才華。 只與最優(yōu)秀的人共事 聽上去這是顯而易見的，不過招聘和挽留優(yōu)秀人才的重要性絕不應(yīng)當(dāng)被低估，每個企業(yè)家的決心清單中都該有這一項。記?。阂粋€一流員工對企業(yè)的貢獻(xiàn)比三個普通人更大。 關(guān)心自己 女演員兼導(dǎo)演妮婭·瓦達(dá)拉斯曾說：“我的新年決心清單的第一條，往往是減肥10磅至3,000磅。”許多人都希望在新年變得更加健康。企業(yè)家管理壓力、保持頭腦清醒的需求尤其迫切，因此這方面絕不應(yīng)該例外。 做些善舉 一名成功的企業(yè)家如果認(rèn)為自己獨自完成了這一成就，那可能是在妄想或是太過自戀。沒有人能在缺少家庭、朋友或其他商界人士和企業(yè)家的情感和經(jīng)濟(jì)支持下成功建立公司。所以，展現(xiàn)出同樣的慷慨，幫助其他新人企業(yè)家吧。而且不要就此打住。對社區(qū)里的不幸者伸出援手。也不要只是開支票，而要付出你的時間。盡管創(chuàng)立和發(fā)展公司令人筋疲力盡，但絕不能為此就不回饋他人。 挽留客戶 這一點也屬于常見的決心，要反復(fù)深入了解你的客戶，從而提供更好的產(chǎn)品。確保公司所做的一切事情都在往這個方向努力。質(zhì)疑一切脫離這個目標(biāo)的事情。 笑得更多 創(chuàng)立和發(fā)展公司是一項嚴(yán)肅的工作。不過不要把它和你自己搞得過于嚴(yán)肅，從而失去開懷大笑的能力。據(jù)說，笑容對身體有許多好處，既可以降低應(yīng)激激素，也能增強(qiáng)細(xì)胞免疫力，提高抵抗感染的抗體活力。它還能讓你和周圍的人心情更加愉悅。所以要保持你的幽默感。 少說術(shù)語 科技界沉迷于“杠桿”“支點”“顛覆”“獨角獸”“忍者”“growth-hacking”等術(shù)語。大家已經(jīng)受夠了（盡管很少人公開承認(rèn)），所以是時候結(jié)束這種瘋狂了。這是我的觀點：像正常人一樣說話。你可以成為一個更有感染力的溝通者，不要再像其他人一樣了。如果你對此抱有疑問，可以問自己一個問題：會有人在你做完演示之后對你說：“這很棒，不過你能在里面多加點行業(yè)術(shù)語嗎？” 這些決心可以讓你過一個快樂健康、少說術(shù)語的2017年?。ㄘ敻恢形木W(wǎng)） 作者：Rami Essaid 譯者：嚴(yán)匡正 |
The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What must every entrepreneur know about startup success?” is written by Rami Essaid, co-founder and CEO of Distil Networks. While many people around the world make New Year’s resolutions, the annual self-improvement tradition may be especially fitting for enterprising business types. Here are 10 resolutions I’m making and that other entrepreneurs might consider as they wipe the slate clean on 2016 and look ahead to 2017: Plan better When you lead a startup, you’re constantly on the now to the detriment of thinking about and cultivating long-range strategy. That will end up with you running from one thing to the next?—?wrapping up a product update, closing a big sale, hiring new employees, or putting out the many fires that can erupt in a young, growing business. But it’s essential to take a step back and address the big picture. Watch your spending Remember early 2016, when many pundits were predicting a tech market crash? It didn’t happen, thankfully. But the capital markets remain uncertain, and startups are wise going into 2017 to maintain a close eye on the financials. Don’t just spend money because you can. (That’s smart regardless of economic conditions.) Manage your time better Make 2017 the year you get out of the weeds. Make a list of your most important priorities and tasks and spend time only on those. Wipe every meeting off of your calendar and only put back the ones that are really worth it. I did this when I went on my honeymoon a few months ago, and found that over a third of my meetings were ones I didn’t need to be a part of. Unclogging my calendar has since made it much easier for me to prioritize. Completely disconnect once or twice during the year My honeymoon also gave me an opportunity to disconnect for the first time in years. Removing all of my phone alerts and other digital nuisances was a surprisingly involved process. But once I did, I realized how noisy they had made my life and affected my focus. Upon returning, I felt profoundly refreshed and more ready than ever to take on the world. I’ve prolonged the feeling by choosing carefully what to re-engage with. Disconnecting also enables the people around you to step up and take control. As leaders, we often inadvertently give people a crutch and a reason not to step up because they’re afraid to step on our toes. By disconnecting, we give them the room and freedom to come into their own light. Work with only the best It sounds obvious, but the importance of hiring and keeping great people can never be underestimated and should be a perennial on every entrepreneur’s list of resolutions. Remember: One stellar contributor is worth more to an organization than three average ones. Take care of yourself Actress and director Nia Vardalos said: “My New Year’s resolution list usually starts with the desire to lose between 10 and 3,000 pounds.” Many folks commit to better fitness in the New Year. Entrepreneurs?—?who have an especially acute need to manage stress and keep their minds sharp?—?should be no exception. Perform charitable acts If you’re an accomplished entrepreneur and you think you got there alone, you’re delusional, narcissistic, or both. No one who successfully builds a company does so without emotional and financial support from an ecosystem of family, friends, and other business people and entrepreneurs. So show the same generosity of spirit that you received and help other new-to-the-game entrepreneurs. Don’t stop there, though. Help the unfortunate in your community. And don’t just write checks?—?give your time. While starting and growing a company is draining, it should never stop you from giving back. Know your customers It’s another evergreen resolution, but recommit to understanding your customers as deeply as you can so you can provide a better product. Make sure absolutely everything in the company is geared toward that end. Question anything that isn’t. Laugh more Creating and growing businesses is no-nonsense work. But don’t take it and yourself so seriously that you lose the ability to have a good laugh. Laughter is said to produce a range of health benefits, from lower stress hormones to increased immune cells and infection-fighting antibodies. It also makes you and those around you happier. So keep your sense of humor. Minimize the gibberish The tech industry is addicted to buzzwords like “l(fā)everage,” “pivot,” “disrupt,” “unicorn,” “ninjas,” and “growth-hacking.” Everyone is sick of them (though few admit it publicly) and it’s time to stop the madness. Here’s a thought: Speak like a normal person. You may end up being a more impactful communicator and stop sounding like everyone else. If you have doubts, ask yourself this question: Has anyone ever walked up to you after, say, a presentation and said, “That was pretty good, but couldn’t you have gunked it up with more jargon?” Here’s to a happy, buzzword-limited, and healthy New Year! |
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